How to Win an Election: An Ancient Guide for Modern Politicians by Quintus Tullius Cicero & Philip Freeman

Author:Quintus Tullius Cicero & Philip Freeman [Cicero, Quintus Tullius & Freeman, Philip]
Language: eng
Format: epub
Tags: History, Politics, Culture and Society, A219, A863, A864, Classical World
ISBN: 9780691154084
Google: gGADl48xunQC
Publisher: Princeton University Press
Published: 2012-02-13T00:00:00+00:00

55. In such a chaotic world, you must stick to the path you have chosen. It is your unmatched skill as a speaker that draws the Roman people to you and keeps them on your side. It may well be that your opponents will try to use bribery to win your supporters from you, for this can often work. But let them know you will be watching their actions most carefully and you will haul them into court. They will be afraid of your attention and oratory, as well as the influence your have with the business community.

56. You don’t have to actually bring your opponents to trial on corruption charges, just let them know you are willing to do so. Fear works even better than actual litigation. And don’t be discouraged by all this talk of bribery. I am certain that even in the most corrupt elections that there are plenty of voters who support the candidates they believe in without money changing hands.

57. Thus if you are alert as this campaign demands, if you inspire your supporters, if you choose the right men to work with you, if you threaten your opponents with criminal charges, create fear among their agents, and restrain those who hand out their money, you can overcome bribery or at least minimize its effects.

58. That is all I have to say, my brother. It is not that I know more about politics and elections than you, but I realize how busy you are and I thought I could more easily set out these simple rules in writing. Of course, I would never say that these precepts apply to everyone seeking political office—they are meant just for you—but I would appreciate it if you have any additions or suggestions just in case, for I want this little handbook on elections to be complete.

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